√VFACTS: 4×4 utes dominating model sales
Most popular utes are available with either two- or four-wheel drive, but how much more popular are the 4×4 variants?
The popularity of double-cab utes continues to rise, with the more expensive four-wheel drive variants dominating sales.
In the past decade, sales of 4×4 utes have climbed a staggering 57 per cent in a light commercial-vehicle market that has grown 30 per cent.
Year | Light commercial vehicle sales | Year-on-year change | 4×4 ute sales | Percentage of 4×4 ute |
2012 | 198,302 | N/A | 124,536 | 62.8% |
2013 | 204,566 | up 3.2 per cent | 138,084 | 67.5% |
2014 | 197,956 | down 3.2 per cent | 133,566 | 67.5% |
2015 | 199,070 | up 0.6 per cent | 134,003 | 67.3% |
2016 | 217,750 | up 9.4 per cent | 146,820 | 67.4% |
2017 | 236,609 | up 8.7 per cent | 165,797 | 70.1% |
2018 | 237,972 | up 0.6 per cent | 173,617 | 73.0% |
2019 | 225,635 | down 5.2 per cent | 168,869 | 74.8% |
2020 | 205,597 | down 8.9 per cent | 152,752 | 74.3% |
2021 | 253,254 | up 23.2 per cent | 189,614 | 74.9% |
2022 year-to-date | 215,388 | N/A | 162,927 | 75.6% |
2022 full-year est. | 258,466 | up 2.1 per cent | 195,512 | 75.6% |
The sales-leading off-roaders now make up more than three-quarters of all ute sales. This is despite a significant premium charged for the four-wheel-drive variants over their rear-drive counterparts.
For example, a Nissan Navara ST-X 4×4 automatic costs $7000, or 14 per cent more than an equivalent 4×2 version ($57,695 vs $50,695), and a Mitsubishi Triton GLX 4×4 automatic costs $4250 or 11 per cent more than its rear-drive option ($44,690 vs $40,440).
The popularity of 4×4 pickups also extends over their ute-based wagon siblings, which sell in near-identical numbers to the rear-drive utes, albeit across four rather than six model lines.
A detailed split of the six most popular rear- and four-wheel-drive utes, and wagons, are shown below.
In terms of how each brand performs, Toyota is the clear winner for 2022 year-to-date, with the HiLux 4×4 outselling the entire showroom line-ups from all other new-car brands in Australia except Ford, where the Everest SUV combines with the Ranger ute.
Toyota again leads the rear-wheel-drive market, with Isuzu in second place. Where Isuzu leads the wagon sales race, ahead of Ford and Mitsubishi.
The Toyota Fortuner is in last place here, with many buyers wanting off-road SUV capability with a Toyota badge choosing the larger LandCruiser Prado, which with 19,087 sales year-to-date, almost outsells the Fortuner, Ford Everest and Isuzu MU-X combined.
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