√2023 Ferrari Purosangue order books reopened

Order books for the Ferrari Purosangue – the Italian marque’s first-ever SUV – have reopened after a six-month pause, but wait times still stretch three years.

Italian car-maker Ferrari has reopened order books for the Purosangue, almost six months after high demand for the luxury SUV led to an indefinite order pause – but wait times still stretch to 2026.

In November 2022, just two months after the Purosangue was revealed, Ferrari announced it had closed the order books for its first-ever SUV, as wait times for new customers of the Italian brand reached up to two years.

In its latest quarterly financial report, Ferrari CEO Benedetto Vigna said the company had “decided to reopen orders for the Purosangue, suspended due to an initial unprecedented demand”.

But new orders will not see delivery until 2026, according to news agency Reuters.

Ferrari has previously announced it will limit production of the Purosangue to 20 per cent of its overall output – compared to the Lamborghini Urus, which accounted for more than half of the company’s deliveries in 2022.

In Australia, the Ferrari Purosangue is priced from $728,000 plus on-road costs – almost double the price of a Lamborghini Urus, and the third-most expensive Ferrari on sale after the SF90 Stradale and SF90 Spider.

While existing Ferrari customers were given priority for the first Australian deliveries of Purosangues – due in the fourth quarter of 2023 (October to December) – those who missed out or have not bought a car from the Italian brand face multiple year-long wait times.

The Purosangue is expected to be one of two new Ferraris confirmed to arrive in Australia this year, alongside the 296 GTS – a convertible variant of the 296 GTB – due to make its showroom debut in the second half of 2023.

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