√Maserati relaunches Fuoriserie personalisation program in Australia

Maserati Australia has relaunched its customisation program with the Grecale Mission from Mars – a highly customised model with an expensive paint finish and bespoke Trident badging.

The newest member of the Maserati family arrived in Australia this week to showcase the brand’s bespoke program.

Dubbed the Maserati Grecale Fuoriserie Mission from Mars, the highly-equipped medium SUV showcases the vast possibilities available for customers.

“We feel privileged to offer our customers an even greater opportunity to individualise their vehicle. We’re seeing growing interest from clientele in the Fuoriserie program – it allows them to express themselves even more boldly, confidently and in a genuinely bespoke manner,” said Grant Barling the general manager for Maserati in Australia.

Several luxury car companies already offer a high level of customisation, and while Maserati’s Fuoriserie has been on offer locally for two years, customers have been slow to embrace the personalisation program.

Maserati says it expects most customers to spend a further 20 to 30 per cent on top of the basic cost of the car.

So far, about 10 per cent of customers who have expressed interest in the Maserati Grecale have signed up to spend over and above the RRP on the personalisation program.

Three levels of customisation are available through Fuoriserie: Corse is inspired by the brand’s racing heritage, Unica is designed to reinterpret shifting trends in fashion, art and culture, while Futura illustrates innovation, technology and new materials.

Some options include racing liveries, customised paint colours and finishes, carbon fibre options, interior treatments, multi-coloured window finishes, wheels with coloured accents and a range of leathers including standard, natural, pinafore and Zegna.

The cheapest addition is the Maserati Trident coloured stitching, priced at $1000, while paint finishes sit at the higher end of the options list – some of which can stretch up to $46,000.

The Grecale Fuoriserie Mission from Mars edition comes with textured metallic paint inspired by mineral dust and metal erosion, coloured windows and windscreens built to represent astronauts visors, and a larger trident on the rear roof pillar which merges into the bodywork.

Customers will need to wait up to three months longer for cars with customisation – stretching current lead times to six months – however this estimate varies depending on the level of intricacy of the changes.

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